Senior SEO Specialist

About the Role

We’re looking for a seasoned SEO Specialist who can lead complex optimization strategies, mentor junior team members, and drive measurable results for our diverse client portfolio. You’ll work on cutting-edge SEO challenges across industries and geographies, with a strong focus on semantic SEO and topical authority building.

Key Responsibilities

• Develop and execute comprehensive SEO strategies for clients across various industries
• Design and implement topical maps to establish domain authority and content hierarchies
• Apply semantic SEO principles including entity optimization, topic clustering, and contextual relevance
• Conduct in-depth technical SEO audits and implement solutions
• Perform advanced keyword research, entity analysis, and competitive gap analysis
• Build content silos and internal linking strategies based on topical relevance
• Lead on-page and off-page optimization initiatives
• Monitor and analyze search performance using Google Analytics, Search Console, and premium SEO tools
• Create detailed SEO reports and present insights to clients
• Leverage knowledge graphs and schema markup to enhance semantic understanding
• Mentor junior SEO specialists and content writers on best practices
• Stay updated on algorithm changes, NLP advancements, and emerging SEO trends
• Collaborate with content, design, and development teams
• Manage multiple client projects simultaneously

Requirements

• 4+ years of hands-on SEO experience with proven track record of ranking improvements
• Strong expertise in semantic SEO principles including entity-based optimization, topic modeling, and contextual relevance
• Demonstrated experience creating and implementing topical maps and content cluster strategies
• Deep understanding of technical SEO (crawling, indexing, site architecture, Core Web Vitals)
• Knowledge of how search engines understand content through NLP and entity relationships
• Experience with schema markup implementation (especially Organization, Article, FAQ schemas)
• Proficiency with SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics 4
• Familiarity with entity research tools (Google Knowledge Graph, Entity Explorer, InLinks)
• Strong knowledge of HTML, CSS, and how they impact SEO
• Experience with local and international SEO
• Excellent analytical skills with ability to translate data into actionable strategies
• Outstanding communication skills for client presentations
• Bachelor’s degree in Marketing, Computer Science, or related field

Nice to Have

• Google Analytics and Google Ads certifications
• Experience with JavaScript frameworks and their SEO implications
• Understanding of BERT, MUM, and other Google AI/NLP algorithms
• Background in content strategy, information architecture, or digital PR
• Experience mapping topic relationships using tools like mind maps or specialized software
• Knowledge of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles
• Experience managing international or multilingual SEO campaigns
• Familiarity with Python or other scripting for SEO automation
• Understanding of vector embeddings and semantic similarity concepts

What We Offer

• Competitive salary with performance bonuses
• Remote-first flexibility
• Access to premium SEO tools and resources
• Ongoing training and certification opportunities
• Collaborative team across Delhi and Canada
• Career growth in a rapidly expanding agency
• Opportunity to work on innovative semantic SEO projects