See 49% More Conversions—
Just Like Hardwork Tattoos!

From walk-ins to web wins: The game-changing tactics that transformed Hardwork Tattoos into an online booking phenomenon.

90.1k

Instagram followers

+XX%

Traffic Increase

+XX%

Traffic Increase

+XX%

Traffic Increase

+XX%

Traffic Increase

Social Strategy Has Turned Followers into Loyal Clients

We elevated Hardwork Tattoos’ social presence to new heights. Their Instagram following skyrocketed from XX to 94.8K followers, with consistent engagement through daily posts, artist spotlights, and behind-the-scenes content that resonates with their target audience.

Social Strategy Has Turned Followers into Loyal Clients

We elevated Hardwork Tattoos’ social presence to new heights. Their Instagram following skyrocketed from XX to 94.8K followers, with consistent engagement through daily posts, artist spotlights, and behind-the-scenes content that resonates with their target audience.

Social Strategy Has Turned Followers into Loyal Clients

We elevated Hardwork Tattoos’ social presence to new heights. Their Instagram following skyrocketed from XX to 94.8K followers, with consistent engagement through daily posts, artist spotlights, and behind-the-scenes content that resonates with their target audience.

Social Strategy Has Turned Followers into Loyal Clients

We elevated Hardwork Tattoos’ social presence to new heights. Their Instagram following skyrocketed from XX to 94.8K followers, with consistent engagement through daily posts, artist spotlights, and behind-the-scenes content that resonates with their target audience.

About Hardwork Tattoos

We elevated Hardwork Tattoos’ social presence to new heights. Their Instagram following skyrocketed from XX to 94.8K followers, with consistent engagement through daily posts, artist spotlights, and behind-the-scenes content that resonates with their target audience.

Industry: : Tattoo

Company Size: : Small Firm (10-30 Employees)

Location: : Canada

The Brief/Problem Statement

Hardwork Tattoos needed a complete digital transformation. They faced challenges like relying solely on Instagram for client engagement, an inefficient booking process, and no website to showcase their work. Their goal was to build a strong digital presence to convert their offline success into online growth.

Goals

Our digital transformation strategy aimed to convert Hardwork Tattoos’ offline success into measurable online growth, focusing on user experience optimization and conversion rate improvement.

Digital Brand Presence

Brand visibility and recognition through a cohesive online strategy that reflects the studio’s artistic excellence and professional standards.

Client Journey

Brand visibility and recognition through a cohesive online strategy that reflects the studio’s artistic excellence and professional standards.

SEO

Dedicated platforms for showcasing individual artist portfolios and styles, ensuring better client-artist matching and increased booking efficiency.

Community Engagement

Strong social media presence and content strategy that nurtures client relationships and establishes the studio as a trusted industry authority.

Our Approach/Solution

We developed a strategy to enhance the studio’s digital brand, improve user experience, and increase online bookings. Our focus was on creating a cohesive website, optimizing the booking system, showcasing the artists, and building a stronger online presence.

Research & Analysis

Our market analysis focused on five key competitors in the tattoo industry: Chronic Ink and Aliens Tattoo (leading with comprehensive digital presence), 905INK (strong offline but limited online presence), and Devilz Tattooz and Tattoo Lore (average market performers). Our research into their strengths and gaps guided our design process for Hardwork Tattoos.

Design

Our design process was dynamic and user-focused. We conducted iterative design sprints with rapid prototyping to quickly test and refine ideas. Custom typography was carefully selected to reflect the studio’s aesthetic and enhance readability. We developed a strategic color palette that aligns with the brand identity and creates visual appeal. We maintained a mobile-first approach to ensure optimal performance across all devices.

Final Draft

Final Design

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Book Your Appointment

    Inquiry call &
    In-person visit data

    Local search visibility has improved by 44.5%, attracting more nearby clients.

    Local search visibility has improved by 44.5%, attracting more nearby clients.

    Mobile conversion rates have seen a substantial 49.4% improvement, capitalizing on the growing mobile user base.

    Result

    Quantitative Results

    The redesign has driven a XX% increase in monthly bookings, directly impacting the studio’s revenue. We’ve garnered XX+ verified Google reviews, enhancing the studio’s online reputation. Website traffic has seen a XX% increase, expanding the studio’s digital reach and potential client base.

    Inquiry call &
    In-person visit data

    Qualitative Improvements

    The new design has significantly enhanced booking efficiency, reducing friction in the appointment process. Artist visibility has improved, showcasing individual talents more effectively. The studio now enjoys a stronger brand presence online, reinforcing its market position. Client communication has been streamlined, leading to better-informed and prepared clients. The educational content has enhanced client preparation, leading to smoother tattoo experiences.

    We loved being part of Hardwork Tattoos’ digital transformation. From analyzing their challenges to creating a sleek, results-driven website, the entire journey was both rewarding and inspiring. Seeing the studio thrive online and attract more clients made it all worthwhile.

    Your business can achieve the same success. Ready to elevate your digital presence and grow your brand?

    Let’s build a website that not only looks great but delivers measurable results.

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