About the Role

We are seeking a creative and data-driven Social Media Marketing Specialist to join our marketing team. The ideal candidate will be passionate about social media, have a keen understanding of digital trends, and possess the ability to create engaging content that builds brand awareness and drives meaningful engagement. You will be responsible for developing and executing social media strategies across multiple platforms to grow our online presence and connect with our target audience.

Key Responsibilities

Develop and implement comprehensive social media strategies aligned with business goals
Create, curate, and manage engaging content across all social media platforms (Instagram, Facebook, LinkedIn, Twitter/X, TikTok, YouTube)
Plan and maintain social media content calendars with consistent posting schedules
Write compelling copy for posts, captions, stories, and advertisements
Design eye-catching graphics and visual content using design tools
Monitor social media channels and engage with followers, respond to comments and messages
Grow and nurture online communities around our brand
Execute paid social media campaigns and manage advertising budgets
Collaborate with content, design, and marketing teams to ensure brand consistency
Track, analyze, and report on social media performance metrics and KPIs
Stay current with social media trends, algorithm changes, and platform updates
Identify and engage with influencers and brand advocates
Monitor competitor activity and industry trends
Conduct A/B testing to optimize content performance
Manage social media crisis situations and negative feedback professionally

Required Skills & Qualifications

Social Media Expertise

2-4 years of experience in social media marketing or digital marketing
Deep understanding of major social media platforms and their best practices
Proven track record of growing social media accounts and engagement
Experience creating content for different platforms and audiences
Knowledge of social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
Understanding of social media algorithms and organic reach strategies

Platform-Specific Knowledge

Instagram: Stories, Reels, IGTV, Shopping, best posting times
Facebook: Pages, Groups, Ads Manager, Meta Business Suite
LinkedIn: Professional content, company pages, LinkedIn Ads
Twitter/X: Real-time engagement, hashtag strategies, Twitter Ads
TikTok: Short-form video content, trending sounds, TikTok Ads
YouTube: Video optimization, thumbnails, YouTube Shorts
Pinterest: Visual discovery, pins, boards (if relevant)

Content Creation

Excellent writing and storytelling skills with attention to brand voice
Basic graphic design skills (Canva, Adobe Creative Suite)
Experience with video creation and editing (CapCut, Adobe Premiere, Final Cut Pro)
Photography skills for social content
Ability to create memes, GIFs, and trending content formats
Understanding of visual composition and color theory

Analytics & Tools

Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, Later)
Experience with analytics platforms (Meta Business Suite, Google Analytics, native platform insights)
Knowledge of social listening tools (Brandwatch, Mention, Hootsuite Insights)
Familiarity with scheduling and automation tools
Experience with link tracking and UTM parameters
A/B testing and performance optimization

Advertising & Strategy

Experience planning and executing paid social campaigns
Budget management and ROI optimization
Understanding of audience targeting and segmentation
Knowledge of conversion tracking and pixel implementation
Familiarity with bidding strategies and ad formats
Experience with influencer marketing and partnerships

Soft Skills

Creative thinking with ability to generate fresh content ideas
Strong communication and interpersonal skills
Excellent time management and organizational abilities
Ability to work in fast-paced environments and meet deadlines
Adaptability to changing trends and platform updates
Attention to detail and brand consistency
Customer service mindset for community engagement
Collaborative team player
Data-driven decision making

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, or related field
2-4 years of proven social media marketing experience
Portfolio demonstrating successful social media campaigns and content
Track record of growing social media presence and engagement
Experience with both B2C and B2B social media strategies is a plus

Nice to Have

Certifications in social media marketing (Facebook Blueprint, Google Digital Garage, HubSpot Social Media)
Experience with emerging platforms (Threads, BeReal, Clubhouse)
Knowledge of SEO and how it relates to social media
Experience with user-generated content (UGC) campaigns
Influencer marketing campaign management
Experience with social commerce and shoppable posts
Video editing and motion graphics skills
Knowledge of livestreaming and webinar platforms
Experience with employee advocacy programs
Understanding of accessibility in social media content
Basic HTML/CSS knowledge
Experience in specific industries (e-commerce, SaaS, healthcare, etc.)
Crisis management experience

Key Performance Indicators (KPIs)

You will be measured on:

Follower growth rate across platforms
Engagement rate (likes, comments, shares, saves)
Reach and impressions
Click-through rates (CTR)
Conversion rates from social media
Cost per acquisition (CPA) from paid campaigns
Brand sentiment and social listening metrics
Response time to comments and messages
Content performance and top-performing posts
Return on ad spend (ROAS)

Tools You’ll Use

Management & Scheduling:

Hootsuite, Buffer, Sprout Social, Later, or similar
Meta Business Suite
LinkedIn Campaign Manager
TikTok Creator Tools

Design & Creation:

Canva Pro
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
CapCut, InShot for video editing
Figma for collaborative design

Analytics & Reporting:

Google Analytics
Platform native insights
Social listening tools
Dashboards (Google Data Studio, Tableau)

Collaboration:

Project management tools (Asana, Trello, Monday.com)
Communication platforms (Slack, Microsoft Teams)
Cloud storage (Google Drive, Dropbox)

What We Offer

Opportunity to shape our brand’s social media presence
Creative freedom to experiment with new content formats
Access to premium social media and design tools
Professional development and certification opportunities
Collaborative and innovative team environment
Competitive salary and performance bonuses
Comprehensive benefits package
Flexible work arrangements (remote/hybrid options)
Team outings and social events
Budget for attending industry conferences and workshops

Day-to-Day Activities

Morning: Review overnight engagement, respond to comments/messages
Plan and schedule daily content across platforms
Create graphics, videos, and write copy
Monitor trending topics and industry news
Engage with followers and community members
Analyze performance metrics and adjust strategy
Collaborate with team on campaigns and initiatives
Stay updated on platform changes and new features

How to Apply

Please submit your resume along with:

Links to social media accounts you’ve managed (with before/after metrics if possible)
Portfolio of social content you’ve created (posts, graphics, videos)
Brief case study of your most successful social media campaign, including:
- Platform(s) used
- Strategy and objectives
- Content examples
- Results achieved (engagement rates, growth, conversions)
Your personal social media handles (optional but appreciated)

Bonus Question: Share an example of a recent social media trend and how you would adapt it for our brand.

We’re excited to see your creativity and learn about your social media expertise!

Job Category: Sales & Growth

Job Type: Full Time

Job Location: Remote